The data controller responsible for processing personal data for Adore Silk is: AdoreSilk OÜ, Pöörise 16-80, Tallinn.

1. Protection of Personal Data

Personal data refers to information that Adore Silk collects to provide services, identify individuals, or contact them for service provision or to resolve issues.
Adore Silk is committed to protecting the personal data and privacy of clients and users. Its activities on the internet comply with all relevant operations and applicable European Union legislation and the laws of the Republic of Estonia, including Regulation (EU) 2016/679 of the European Parliament and of the Council.
Adore Silk takes all necessary precautions (including administrative, technical, and physical measures) to protect collected personal data. Only authorized personnel have access to modify and process the data.

2. Security

All personal data disclosed during visits to Adore Silk’s website and purchases made in the account management area are treated as confidential. An encrypted data channel with banks ensures the security of the purchaser’s personal data and banking details.
Adore Silk implements all security measures (including physical, IT, and organizational) to protect personal data being processed. Access to personal data is granted only to authorized personnel, and all client data is treated as confidential information.

3. What Data is Collected?

• Information you provide when registering as a loyal customer or an online store user (e.g., first and last name, personal identification code, email address, mailing address, purchase history);

• Information provided when ordering products/services or receiving notifications via email;

• Other information you enter on the Adore Silk website.

When visiting the Adore Silk e-store, the following non-personal data is collected about the visitor:

• Information about website usage (e.g., IP address, geographic location, browser type and version, operating system, referrer, visit duration, page views, website navigation, time and date of visit, and other statistics).
  We may use third-party services like Google Analytics, Hotjar, and Meta Pixel to collect, monitor, and analyze data related to your interactions with our e-store, including information about purchased products and services.
  This data is used to improve the website and enhance the visitor experience.

For legal entities, we collect the company name, registration number, VAT number, address, email addresses for contact and invoicing, names and contact details of representatives.

Payments are processed by Maksekeskus AS. Maksekeskus AS is an independent data controller for payment processing and only shares payment success information with Adore Silk.

4. Use of Personal Data

Adore Silk may use your personal data for the following purposes:

• To fulfill purchase-sale agreements;

• To manage the e-store;

• To customize the e-store based on your needs;

• To provide access to and usage of the e-store services;

• To send purchased products by sharing your delivery address with logistics partners;

• To send notifications, receive payments, and issue invoices;

• To send messages you have requested via email;

• To respond to your inquiries, feedback, and complaints regarding our products;

• To regularly send you emails about new products, special offers, or other information we believe may interest you, using your provided email address;

• To contact you for permission to use/share your purchase experience in our marketing or sales materials.

5. Data Retention

Personal data of individuals registered as loyal customers is retained indefinitely.
Non-personal technical data collected on the e-store website is also retained indefinitely.
Personal data related to inquiries and/or transactions is retained for up to 7 years from the last interaction with the service provider, as required by accounting legislation.
Interactions include, among other things, responses to direct marketing through viewing or clicking links.

6. Who May Receive Collected Data?

Adore Silk is the data controller of personal data.
Data processed by Adore Silk may only be shared without the individual’s consent with institutions or persons who have a direct legal right (e.g., a court or pre-trial authority) and a justified need.
Personal data processed during purchases is treated as confidential, and the right to process, disclose, or share this data remains solely the client’s responsibility.
Adore Silk may provide technical assistance for data processing at the client’s request, but this does not change data ownership or responsibility.

If a client has joined the loyalty program and/or newsletter and given consent, Adore Silk may share the client’s email address with partners to improve service. All clients have the right to withdraw their previously given consent at any time.
One such partner is Klaviyo Inc.

7. Rights Regarding Collected Data

You have the right to:

• Access and correct your data;

• Stop the processing of your data.

Customers registered on the e-store can view and modify their personal data in their account management area. If data is not available or modifiable on the website, a request must be submitted in a way that enables personal identification. Data will be provided or corrected within 7 business days if possible.

To unsubscribe from marketing emails, please notify us via adoresiid@gmail.com or use the unsubscribe link at the bottom of our newsletters.

If there is no longer a legal basis to process, disclose, or provide access to personal data, you can request that the use, disclosure, or access to data be terminated or the data deleted. Submit your request in a way that enables identification.

Customers have the right to demand that their personal data processing be terminated or that their data be corrected, deleted, or blocked at any time. Adore Silk will carry out the request within three business days of receiving a written application.

If a client believes their rights have been violated in data processing, they may submit a complaint to Adore Silk, the Data Protection Inspectorate, or a court.

8. Privacy Policy Terms and Changes

By using the Adore Silk website, you agree to the terms and conditions of this policy.
We reserve the right to update the privacy policy and will notify all affected individuals of any changes.

For questions or concerns about the privacy policy or data processing, please contact us at adoresiid@gmail.com.